User Access Management

Product Design + Technology Research

Flexible, scalable, user-friendly access design

ABOUT THE PROJECT

This system architecture has been specifically designed for real estate agents operating within Domain’s ecosystem. It enables the configuration of teams, roles and permissions, offering scalability from boutique agencies to large franchise operations.

COMPANY

Domain

MY ROLE

Lead research + design
Stakeholder playback & influence
Guided technology architecture team

DURATION

2024 - 2025

Problem

Outdated user access management slowed real estate agencies and burdened support. This created bottlenecks for sales and product teams, limiting adoption. I took the initiative to build a scalable, cohesive user access system.

88%

Agents had issues conducting business within the ecosystem.

68%

Agents found the system rigid and not aligned with their operating model.

56%

Agents felt the lack of self-service resorting to support teams to fix basic setups.

Solution

Full user management

Ability to organise every user in a single location and accurately reflect them to agency access levels.

Complete ownership

Offering comprehensive governance to team leads and providing full flexibility for connecting relationship-based access control.

Team tactics

Agencies frequently function like a team sport. It’s a collective effort to complete tasks and this dynamic compliments their organic processes in a structured manner, so they can focus on doing what they do best.

Business operations

Larger franchises demand scaled operations and the co-ordination of multiple locations. Consolidating everything allows head offices to maintain it from a 30,000-foot view.