Pricefinder

Comparable Market Analysis

Product Design + Redesign

Sealing the deal with confidence

ABOUT THE PROJECT

A digital property market analysis report that is generated for Real Estate Agents to help them appraise and win the listing with the vendor. This project was aimed to modernise and digitise the old report, which was long overdue for an overhaul.

COMPANY

Domain

MY ROLE

Product Design
User Research

DURATION

2022 - 2023

Problem

Report standards were quite outdated and many used for print based documents for agents to present to clients. This was inconvenient to create and the format was limited to paper, making sharing and portability difficult. The data and insights were often difficult to digest in the limited space, lacked interactivity and only offered static experiences.

82%

Agents and vendors were reluctant to share the report digitally.

74%

Agents felt the report was outdated and uninspiring making it challenging to present.

63%

Agents and vendors found the report quite overwhelming to digest.

Solution

Before & after

Click or drag the handle to compare the old and new designs

Choose your own path

A navigation system allows users to easily scan the content and freely interact with specific pages.

Immersive property data

Large displays layouts enhance readability and provide ample space for dense content, creating a comfortable viewing experience.

Insightful statistics & analytics

Live and interactive charts keep the vendor informed, allowing the agent to confidently present data-backed sales pitches.

Interactive comparables

This modern experience lets the vendor view historical photos, property details and price comparisons visualised side by side on a map.

Seal the deal

A clean finishing screen to pitch the property worth and to create a lasting impression with the vendor.

Viewing is simple on any portable device, making it easy for agents to share with clients and vendors to share with their families.

We wanted to continue supporting print for older demographics and maintain backwards compatibility for agency specific workflows.

Results

3x

Increase in CMA’s generated

8x

CMA's shared

42%

Increase in NPS

36%

Increase in agent confidence