LeadScope

Product Design + Pricing Research

Simpler, smarter, insight led conversations

ABOUT THE PROJECT

LeadScope is a predictive AI-based tool that enables real estate agents to identify high-quality and more meaningful leads. This facilitates improved time management, allowing agents to maximise their time and focus on building client relationships.

COMPANY

Domain

MY ROLE

Product Design
User Research
Market Research
Pricing Research

DURATION

2023 - 2026

Problem

Agents spend considerable time prospecting rather than leveraging untapped leads. Building client relationships is time-consuming and discourages proactive customer nurturing.

56%

Agents dedicate an average of 8+hrs / week to time consuming prospecting efforts.

99%

Failure on conversation rate is common in the industry and it is incredibly taxing.

72%

Lost leads due to agents not dedicating time to nurturing their clients.

Solution

Unlocking insights

LeadScope integrates agent tools, CRMs, and Domain’s data intelligence, providing a comprehensive tracking system and enhances agent databases.

Lead nurture workflow

Management tools that streamline and prioritise leads, ensuring promising opportunities get the attention they need while others receive the appropriate care.

Lead scoring system

Visualising a lead’s progress through signals, behaviour, activity and trends to help agents nurture their clients more effectively and develop strategies to further strengthen their relationships.

Temperature guidance

Agents often use terms like hot, warm and cold leads, so this language was designed to fit their existing mental models. For less experienced agents this provides more guidance and closes the skill gap, this approach encourages persistence and ongoing lead nurturing.

Accolades

" Brings gold to surface. "

Large Sydney Agency

Founder

" LeadScope is an additional layer of prospecting that is great for highlighting those contacts that have completely slipped through the cracks and would otherwise be missed opportunities."

Bespoke Brisbane Agency

Director